“It isn’t what we say or think that defines us, but what we do.” Jane Austen, Sense and Sensibility
Nicole Swart
Director of Property Management
Background & Experience
Nicole joined NAI Wisinski of West Michigan in January 2025 as Director of Property Management, bringing 20 years of leadership experience in operations, property management, and strategic growth. She specializes in optimizing residential communities, streamlining operations, and fostering strong partnerships that drive organizational success.
Throughout her career, Nicole has led large-scale property portfolios, overseeing budgeting, compliance, and strategic planning. She has successfully implemented innovative pricing models, developed long-term market strategies, and improved operational efficiencies across multiple residential communities. With a deep understanding of risk management, contract negotiation, and resident engagement, she ensures properties thrive both financially and culturally.
When not focused on property management, she can be found riding with her bike club, scouring the shores of Lake Michigan with family, friends, and fellow rockhounds for unique native stones and fossils, and supporting local non-profit organizations through volunteerism and board work.
Nicole says, “I value the opportunity to make a meaningful impact through NAI and thrive in its relationship focused and employee and community centered culture.”
Education
- Master of Public Administration, Grand Valley State University
- Bachelor or Social Work, Grand Valley State University
- Fair Housing Center of West Michigan, Fair Housing Certified
Community Involvement
- SpartanNash YMCA, Advisory Board Member
- Grandville Education Foundation, Vice President, Board of Trustees
- Home Repair Services, Chair: Policy & Governance
- West MI Dementia Network, Co-Chair
- AYSO Soccer, Coach, Volunteer